SEE Reader Facts
Annual Visitors
- 2 million people visit the Berkshires each year
- Most visitors come back for repeat visits
Length of Stay
- Average stay is 4.1 days
- 81 % stay 2 or more days
Visitor Interests
SEE The Berkshires Magazine provides visitors and local residents with area information about visitor interests such as:
- Scenic views and unspoiled ambiance
- Restaurants
- Shopping
- Historical sites
- Museums
- Antiques
- Music
- Gardens
Visitors' Profile
- 62 % reported household incomes of $50,000 or more
- Average visitor spent $222 per person, per visit
- Older, more affluent visitors spent even more than $222 per person
- 70 % of visitors eat out 2 or more times every day
- 80 % of visitors take SEE The Berkshires Magazine home to use again at a future time
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